reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad

ebook aolcom author Kara Swisher

➸ [Reading] ➺ aolcom By Kara Swisher ➭ – Berkingmad.co.uk In 1996 Kara Swisher then a reporter at The Washington Post was granted unprecedented access to one of the hottest and most closely watched companies in the world America Online Inc In aolcom Swisher Reading aolcom By Kara Swisher Berkingmadcouk In 1996 Kara Swisher then a reporter at The Washington Post was granted unprecedented access to one of the hottest and most closely watched companies in the world America Online Inc In aolcom Swisher In Kara Swisher then a reporter at The Washington Post was granted unprecedented access to one of the hottest and most closely watched companies in the world America Online Inc In aolcom Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company Swisher also reveals the company's behind the scenes dealings with Microsoft co founders Bill Gates and Paul Allen CompuServe Prodigy Netscape and the Christian RightThroughout its existence AOL has repeatedly been

Kara Swisher Á aolcom author Kara Swisher epub

Fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors Ultimately as Swisher vividly illustrates AOL gained supremacy because Case possessed the best vision for his company establishing AOL as a vibrant virtualcommunity rather than an online shopping center or business tool Included in that community is an array of enthusiasts activists and deviants who at times clash in battles over freedom of expression and family values a flash point best illustrated here by AOL's fight against the Communications Decency Act Recreating all of the major moments in AOL's frenzied history aolcom is a fascinating and important inside story about the birth of a new medium the enterprising innovators who are leading it and the way it is changing our cultur

pdf ä aolcom author Kara Swisher Á Kara Swisher

aolcom author Kara SwishWritten off by the media and the high tech world Bill Gates threatened to buy it or bury it Deep pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival And AOL made matters worse by committing a series of public relations and technical blunders that became front page news and enraged its subscribers But the company — a cyber cockroach — refused to die NowAOL is the undisputed leader in the online world vitally positioned at the nexus of big business high tech advertising and new media In telling the story of AOL Swisher also conveys the fascinating history of the online business which has its origins in the dreams of an eccentric and little known entrepreneur named Bill Von Meister whose grand ideas and big spending spawned the fledgling company that would become AOL But it

reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad .

6 Comments on "reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad"

  • kdj

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara SwishEngaging well researched read I worked for AOL and appreciated the view through Kara Swisher's lens and memories it conjured


  • Andrew

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara SwishGreat bookWell written leading to a fascinating read making me feel part of a time of which I may of being alive but not alert a time which appears to have shaped today


  • Joe White

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara Swishreview 10814 aolinc Kara Swisher Times Business4 stars conditionally strictly a biographical and financial focusThis book is based on interviews and articles from a significant number of the people responsible for bringing AOL public and continuing to operate it throughout the book's publication in 1999 Opponent personalities are highlighted as


  • Kara

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara SwishI read this book back in college for a tech class and then read it again once before I went to work for AOL Kara Swisher has a really good way to delve into the facts and dissect all the different pieces of a story This book is a bit slow going as it details the entire history of AOL back from when it was a start up with 3 employees working in some ba


  • Eric Lamb

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara SwishProvides a nice history of how AOL started and the beginning of the Internet in regards to the old school walled gardens like Prodigy Compuserve In terms of Where we come from this book is a nice goto for insight


  • Ryan

    reader ☆ aolcom author Kara Swisher ↠ Hardcover ☆ berkingmad aolcom author Kara SwishI worked for AOL when a lot of this books history was being made It's fun to relive some of those old moments and understand the back story that drove many corporate decisions